Can a chocolate bar inspire a national movement just to eat that chocolate bar? It's the overpromise we made when we started CRUNCHing to revitalise the once playful Crunch brand.

With a series of spots ranging from 6s-75s, we introduced Americans to CRUNCHing – the simple catch-all two step program to solving any and all of life's problems. Simply unwrap Crunch, and eat Crunch.

As the senior editor and art director, I facilitated all elements of post-production including editing and finishing the spots, working on VFX and motion graphics and overseeing a support team of other editors, designers and colorists.

Client Crunch
Agency Piro
Role Senior Editor / Art Director
YEAR 2021